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50% of shoppers have made a purchase based on a recommendation through a social media network
On average, 400 million tweets are sent each day
20 - 29 year olds making up 50%. 15 - 19 age group makes up 31% of Twitter users
Over 90% say they follow businesses on Twitter to get discounts and promos
The average consumer mentions brands 90 times a week to family, friends, and co-workers
85% of people say they feel more connected to the business after they follow them
70% of small businesses say they've created a Twitter account, of which, 68% of small businesses say they don't understand how to market on twitter
Only 19% of businesses tweet on the weekends
84% of Twitter users are more likely to buy a product from a brand they follow online than one they don't
Offline sales increase on average by 29% when using promoted tweets.
51% active Twitter users follow at least 2 companies, brands, or products on social network
The ratio of male to female is relatively even on Twitter. 53% for women and 47% for men
Twitter shoppers go to 4 pages per visit
60% of Twitter users follow a brand to get customer service
The average Twitter user follows 5 or more businesses
Twitter's fastest growing demographics is 55-64 year olds
Tweet exposure has a positive influence on brand consideration
64% of people recommend companies and products on Twitter
Promoted trends turn Twitter users into brand advocates. 32% of users said they more likely to visit a small businesses's website after seeing a promoted tweet that related to their interests or needs.